Your Instagram feed seems to know your deepest midlife anxiety, and two days later, it serves you the ad to fix it. If wellness overwhelm has you doing everything or nothing, these relatable wellness tips bring you back to the basics that hold up.
Amy Sherman sits down with Sara Brooks on Wellness Junkies. Sara is the co-founder of Plainspeak and Goldilocks, a CPG brand strategy consultancy, and has partnered with more than 200 consumer brands. She also founded Covet PR, which was acquired by Power Digital in 2020. Plainspeak started in a group chat where the same questions kept coming up about creatine for women and protein for women over 40.
Sara shares the simple test she runs before trusting any wellness trend and why the boring basics keep winning. She explains why brands overlooked midlife women’s wellness for so long despite the significant spending power of this demographic. And she tells the story of 800 samples the post office wouldn’t take.
Amy and Sara get candid about why they feel better in their 40s and 50s than ever before. Then they trade wellness, hacks their favorite beauty and wellness products,from Amy’s sleep setup to the drugstore mascara Sara won’t swap for clean beauty. Listen now for relatable wellness tips you can use this week, plus the one indulgence Sara refuses to give up.
Episode Breakdown:
00:00 Meet Plainspeak Co-Founder Sara Brooks
02:04 Have We Hit Peak Wellness Overwhelm?
04:12 How a Midlife Group Chat Sparked Plainspeak
06:54 Why Brands Overlooked Women in Their 40s
10:24 Why Strength Water Uses Creatine and Protein
16:15 Moving the Group Chat From Facebook to Instagram
23:58 What Building Her Own Brand Taught Sara
33:57 Relatable Wellness Tips That Pass the BS Meter
39:12 Why Midlife Feels Better Than Ever
43:53 Quick-Fire Beauty and Wellness Favorites
About Sara Brooks :
Sara Brooks is the Co-Founder of Goldilocks, a CPG brand strategy and marketing consultancy, and the Co-Founder of Plainspeak, a consumer wellness company on a mission to change the way women are marketed to.
Over the course of her career, Sara has partnered with more than 200 consumer brands — from pre-revenue startups to public companies — helping founders build brands that people actually care about. Her work sits at the intersection of brand strategy, marketing, communications, and commercial growth.
Prior to Goldilocks, Sara founded Covet PR, which became one of the country's fastest-growing consumer agencies before being acquired by Power Digital in 2020, where she went on to serve as Chief Brand Officer.
Today, she advises and invests in disruptive consumer companies, speaks regularly on brand building and entrepreneurship, and is endlessly fascinated by the ideas, founders, and products that challenge convention.
Connect with Sara Brooks :
Visit the Plainspeak website: Listener discount code for 20% off your first order: WJ20
Follow Plainspeak on Instagram: Anyone can DM Plainspeak on Instagram for a free sample
Listen To Episode 241:
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This Week’s Episode and ShopMyShop:
Strength Water Supplement Sample
LOLA BLANKETS | Original Throw Blanket
EIGHT SLEEP - Pod 5 Mattress Cover
Liquid Lash™ Extensions Tubing Mascara
SWEED BEAUTY | Eyelash Growth Serum
ILIA BEAUTY | Fullest Volumizing Mascara 9.5 Ml
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About Wellness Junkies:
Wellness Junkies is a relatable wellbeing, beauty, and lifestyle brand founded by sisters-in-law Amy Sherman and Katie Chandler. They explore and explain beauty, skincare, nutrition, movement, mindfulness, and more with an approachable style aimed at helping everyone achieve a lifestyle to help you feel your best.
For more on wellness and beauty tips, listen to the Wellness Junkies wellbeing podcast, and browse their blog for helpful advice on wellbeing, approachable tips for mindfulness, realistic ideas for body movement, and honest reviews on beauty and skincare products they love.
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